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School of Arts & Humanities - Programs

Bachelor of Arts in the following areas:

English

Mass Communications

Music

Music Recording Technology

Religion and Philosophy

Speech Communication

Looking for minor information, click here for School of Arts and Humanities program minors

Note: Students majoring in Mass Communications may concentrate on courses in Journalism, Broadcast Production/Technology, or News Editorial and Public Relations/Advertising. Students majoring in Music may concentrate on courses in Performance or Music Technology. Students majoring in Speech Communication may concentrate on courses in General Speech Communication, Speech Communication Interdisciplinary Studies, or Theatre Arts/Performance.

ENGLISH
The Bachelor of Arts in English prepares students for graduate and professional studies in any field and for unlimited career opportunities in which a strong foundation in English is essential. Students graduating from this program apply their skills and abilities in professions such as public relations staff, editor, writer, desktop publisher, reporter, legal assistant, and research assistant.
Note: Students desiring a Bachelor of Arts in English Education must contact the School of Education.


MASS COMMUNICATIONS
The study of Mass Communications is designed for students who are interested in pursuing careers in television, radio, print (newspapers, magazines, etc.), corporate communications, public relations and advertising. Mass Communications majors are expected to be actively involved in one or more of the following activities: Vision Student Chapter of the Florida Public Relations Association, National Association of Black Journalists, and Voice of the Wildcats, WBCC Radio, WRWS-LPFM, or WM&G TV. The Vertical Curriculum can be found on pages 117 and 118 of the 2009-2010 Undergraduate Catalog.

  • Broadcast Journalism Emphasis
    The Bachelor of Arts in mass communications (broadcast journalism) is designed for students who are interested in careers in the radio and television industry as writers, reporters or producers. The program provides a well rounded, hands-on curriculum. This emphasis will expose student to news writing techniques, editorial judgment and the principles and practices of radio and television news production.
  • Broadcast Production Technology Emphasis
    The Bachelor of Arts in mass communications (broadcast production technology) is designed to train students interested in the television and radio careers. Students learn about the use of production equipment, operations, visual-aural aesthetics, producing and directing, as well as editing, scriptwriting, research and management of telecommunications facilities. Students are encourages to gain experience at on campus facilities including: WM&G Productions – a modern, television production studio with Avid nonlinear editors; two radio stations, WBCCAM 830 and WRWS-FM 99.1 with Mac and Windows-based digital audio workstations. Basic course instruction is based in the Mass Communications Lab – a Windows-based audio production lab located in the Dr. Mary McLeod Bethune Fine Arts Center.
  • Journalism Emphasis (News Editorial)
    The Bachelor of Arts in mass communications (news editorial) is designed for students who are interested in editing and writing careers in the print media. The program provides students with a well rounded curriculum in areas such as fact gathering, news and feature writing, editorial judgment, editing and publication design.
  • Journalism Emphasis (Public Relations/Advertising)
    The Bachelor of Arts in mass communications (public relations/advertising) is designed to prepare students who are interested in public relations career in the creation, sales, management and production of advertising in all aspects of communications (written and spoken) with important concepts in the social science

RELIGION AND PHILOSOPHY Students may choose an area of emphasis for the degree, either Christian studies or philosophy. 120 credit hours are required for the completion of the program. Eighteen hours are available for electives and students are encouraged to choose a minor in ethics for leadership or in another discipline. Religion and philosophy can be combined with courses in business, music, education, journalism, the social sciences, or any other discipline depending on a student's interests and career goals. The Vertical Curriculum can be found on page 143 of the 2009-2010 Undergraduate Catalog.

SPEECH COMMUNICATION The Bachelor of Arts in General Speech is designed for students who are interested in pursuing careers in sales, marketing, motivational speaking, employee training and development, lobbying, and communication-related careers within business and industry. Also, students are expected to be actively involved in the activities of the Thurgood Marshall Speech and Debate Society. The Society is open to all interested students.  The Vertical Curriculum can be found on pages 154 and 155 of the 2009-2010 Undergraduate Catalog.

  • Interdisciplinary Studies Emphasis
    The Interdisciplinary Studies Emphasis is perfect for the student able to identify a specific cognate area of study in such fields as Business, Education, Marketing, Advertising, Music Performance or Theatre and students who are interested in going to graduate and professional schools. Many students within this emphasis enter law and divinity schools. Other majors pursue masters and doctorate degrees in order to become professional educators at the college or university level. Students in this emphasis must identify an official cognate area and will take a minimum of 18 hours in this cognate area. The cognate area will be selected according to the student’s specific career and/or graduate or professional school objectives (e.g. pre-law minor, marketing minor, criminal justice minor, psychology minor, etc.). Also, students are expected to participate in the Thurgood Marshall Speech and Debate Society or the Speakers’ Bureau as well as student organizations specific to their graduate and/or professional school goals. (Pre-law Club, Future Educators of America, BEEP, Psychology Club, etc.). The Thurgood Marshall Society and Speakers’ Bureau are open to any interested student.
  • Performance (Acting and Directing) Emphasis
    The Performance Emphasis is designed to train students who are interested in such fields of work as acting, directing, producing, and voice talent for radio, film, television, sales, marketing, news reporting, and theatre arts education. To facilitate students’ goals, Performance students study theatre history, dramatic literature, dance, actor movement, and design and technical theatre. Performance study also places importance on the development of critical thinking, creativity, and interpersonal and intrapersonal skills. Enrollment in Performance Repertory is required for the emphasis. Students whose emphasis is Performance must also be actively involved with the Mary McLeod Bethune Players. Orchesis Dance Ensemble within this emphasis. Students outside of the major are also invited to participate in these organizations.

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