Vision for the Future

Bethune-Cookman University seeks to define a new standard for academic excellence as a way to become the best small college in the southern region. To educate and empower people to seek their own solutions; to advocate for opportunities for all citizens to improve their quality of life; and to inculcate an international perspective that would facilitate a keen appreciation of the new global realities.

Dr. Edison O. Jackson, President 

University Mission Statement

The mission of Bethune-Cookman University is to develop global leaders committed to service, life-long learning and diversity by providing a faith-based environment of academic excellence and transformative experiences. 

Revised by the Bethune-Cookman University Board of Trustees, October 2013

The University is guided by its core values:


F - FAITH:  We recognize and uphold the Christian tradition while welcoming the diversity of faiths.

I - INTEGRITY:  We live in a way that reflects our deepest convictions.

R - RESPECT:  We recognize the inherent dignity and worth of each person.

S - SERVICE:  We seek social justice through civic engagement.

T - THIRST FOR KNOWLEDGE:  We are engaged in the continuous pursuit of learning that transforms us and the world.

Approved by the Bethune-Cookman University Board of Trustees, October 2013